Natural Wine Importer Guide

Has anyone told you the key to knowing if a wine is natural is to turn it over?

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The Key to Unlocking Natural Wine

The Importer

The key to identifying a natural wine often lies in flipping the bottle over and checking the back label for the importer’s name. Many importers are dedicated to natural winemaking and adhere to strict standards for producers they work with, ensuring the wines reflect minimal intervention, organic practices, and authentic expressions of terroir. Knowing who brings in the wine helps you confirm its quality and philosophy. At MYSA Natural Wine, we highlight these trusted importers, making it easier for you to discover wines that align with your values and tastes.

Importer Profiles

Jenny & Francois

Jenny & François Selections champions small, artisan winemakers crafting natural wines that reflect the surprises nature offers each vintage. Their portfolio goes beyond organic and biodynamic, adhering to low-tech methods in both vineyard and cellar — no lab yeasts, additives, or heavy filtration, preserving the purity of terroir. Since 2000, they’ve brought unique, authentic wines to the U.S. We love working with Jenny and are delighted to present so many of their wines to you!

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Zev Rovine

Zev Rovine has revolutionized natural wine importing, growing his business to 30 states with an exceptional portfolio of 90 producers across seven countries. Known for his passion and meticulous curation, Rovine specializes in small-batch, organic wines with minimal intervention. By fostering deep relationships with winemakers and buyers, he has established himself as a trusted figure in the natural wine world, scaling his business while maintaining its artisanal ethos.

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Super Glou

Super Glou is one of our favorite importers, offering small-production, low-intervention wines from incredible producers worldwide. We especially love working with [insert producer examples] and value their dedication to natural winemaking and fresh, expressive wines. Their portfolio consistently delivers standout selections that inspire us to share the joy of natural wine with our MYSA community.

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The Key to it ALL

The Back Label

Navigating a wine back label can unlock a wealth of information about what’s inside the bottle. Key details often include the region, grape variety, alcohol percentage, and tasting notes, but the importer’s information is a crucial detail to look for when seeking natural wines. Typically found at the bottom of the label, the importer’s name and location indicate who brought the wine into the country. Importers play a significant role in curating wines, and those specializing in natural wine often adhere to strict standards, working with producers who prioritize minimal intervention and organic practices. By identifying a trusted importer, you gain insight into the wine’s philosophy and can feel confident in your selection.

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Importer Profiles

JosĂŠ Pastor

José Pastor Imports is renowned for its natural wine selections, focusing on small, family-run Spanish wineries. Their portfolio highlights organic and biodynamic farming, native grape varieties, and minimal-intervention winemaking. Known for introducing the U.S. to Spain’s hidden wine gems, José Pastor Imports delivers vibrant, terroir-driven wines that reflect authenticity and artisanal craftsmanship.

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Paschal Schildt

Pascal Schildt Selections curates exceptional natural wines from Europe and South Africa, showcasing small, family-run wineries that embrace organic farming and minimal-intervention winemaking. With a focus on terroir-driven, additive-free wines, their portfolio offers vibrant and authentic bottles that reflect the artistry of their producers.

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Selections de la ViĂąa

Selection de la ViĂąa specializes in natural wines from small-scale producers in Spain, Europe, and South America. Their portfolio highlights organic farming, native grape varieties, and minimal-intervention methods, offering vibrant, terroir-driven wines that celebrate tradition and authenticity.

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free natural wine cans

Born in the USA

What about domestic wines?

In the U.S., navigating whether a wine is natural can be trickier since domestic wines don’t have an importer listed on the back label. Instead, you’ll need to dig deeper to understand the producer’s practices. Researching the producer’s winemaking philosophy—such as whether they prioritize organic farming, minimal intervention, and avoiding additives—becomes essential. A good starting point is their website or winemaker notes, but resources like MYSA Natural Wine, RAW Wine, or even a quick Google search can help confirm their alignment with natural wine standards. If the wine frequently appears in natural wine shops or clubs, that’s often a sign it’s made with low-intervention practices. While it requires a bit more effort, these steps ensure you’re supporting producers who share your values.

Importer Profiles

Savio Soares

Savio Soares Selections is an importer dedicated to natural, organic, and biodynamic wines from small, family-run wineries across Europe and beyond. Known for their focus on minimal-intervention winemaking, they work with producers who use native fermentation, minimal sulfites, and sustainable farming to craft terroir-driven wines of exceptional quality. Their portfolio highlights hidden gems from underrepresented regions, offering vibrant, soulful wines that celebrate tradition, environmental stewardship, and artisanal craftsmanship.

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Rooted Selections

Rooted Selections, founded by Travis and Rebecca Smith from the same Oklahoma town as MYSA’s Holly Berrigan, specializes in small, handcrafted wines from family-owned producers. Their portfolio emphasizes environmentally conscious farming, natural winemaking, and unique expressions from both historic regions and undiscovered gems. Rooted Selections celebrates curiosity and craftsmanship, delivering distinctive wines that excite and inspire.

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Nomadic Distribution

Nomadic Distribution, established in Los Angeles in 2010, specializes in soulful, handcrafted wines from regenerative farms and artisan wineries worldwide. Their portfolio stands out for its focus on unique regions like Lebanon and Morocco, alongside historic and emerging vineyards. With a dedication to minimal-intervention practices and honest expressions of terroir, Nomadic offers a journey of exploration and appreciation in every bottle.

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The Yardstick

What are natural wine standards?

Typical natural wine standards focus on minimal intervention both in the vineyard and the cellar. In the vineyard, this means farming organically or biodynamically, avoiding synthetic chemicals, and promoting biodiversity. Harvesting is done by hand to ensure quality. In the cellar, natural winemakers avoid additives like sugar, enzymes, or commercial yeasts, relying only on native fermentation. They minimize sulfites, often adding none or only small amounts for stability, and avoid techniques like heavy filtration or concentration. These practices aim to create wines that authentically express their terroir, with no manipulation masking the wine’s natural character. While there’s no official certification, these principles guide most natural wine producers and the importers who bring them in.