Producer Profile


Bichi Winery, established in 2014 by the Téllez family, epitomizes the spirit of Baja with its vibrant wines and distinctive labels. Originating from neighboring Sonora, the Téllez family chose the name "Bichi," meaning "naked" in the Sonoran Yaqui dialect, reflecting their connection to the land. Noel Téllez, a former lawyer, now leads the winery's day-to-day operations, while winemaking duties are entrusted to Beaujolais-trained Yann Rohel. With a relentless pursuit of new vineyards and an evolving winemaking style, Noel continues to push the boundaries of Bichi's wines. The labels, characterized by their uniquely Mexican aesthetic, mirror the family's whimsical sense of humor.

Where The Wines Come From

Baja California

Natural wine production in Baja California, Mexico, embodies the region's spirit of innovation and its unique blend of Old World tradition and New World creativity. Nestled between the Pacific Ocean and the Sea of Cortez, Baja California's diverse microclimates and terroirs provide an ideal canvas for winemakers to experiment with a wide array of grape varieties. From the coastal plains of the Valle de Guadalupe to the rugged terrain of the Valle de Ojos Negros, the region's vineyards thrive under the warm sun and cool ocean breezes. Natural winemakers in Baja California embrace sustainable farming practices, eschewing synthetic chemicals in favor of organic and biodynamic methods to nurture healthy vines and vibrant ecosystems. In the cellar, they employ minimalist techniques, allowing the grapes' natural flavors to shine through with spontaneous fermentation and minimal sulfur usage. The resulting wines are a testament to the region's terroir, with bright fruit flavors, lively acidity, and a sense of place that reflects the rugged beauty of Baja California. Whether enjoyed with local cuisine or savored on their own, natural wines from Baja California offer a taste of Mexico's burgeoning wine scene and the promise of discovery with every sip.