Bichi was founded in 2014 by the Téllez family, who moved to Baja from neighboring Sonora, hence the name Bichi, which means “naked” in the Sonoran Yaqui dialect.
"It’s hard not to talk about Bichi without mentioning the labels, which are uniquely Mexican and represent the Téllez family's whimsical sense of humor. Inside the bottles are incredibly vibrant and transparent wines that evoke the nearby Pacific Ocean, the granite soils, and rugged mountain vineyards of their region. Through the persistent work of the family and their farmers and collaborators, lively Baja wine is officially on the map." - Jose Pastor Selections