Frug

The name Frug comes from a 1960s dance, which is very shake-your-hips and vibrant like the wine itself, fitting also with the colorful label designed by our Jenny Lefcourt’s brother in cooperation and her husband. It was coined by Toni Silver, an artist and Austrian wine promoter who also connected us with the winery: “My brain always bounces around from the present back to the mid-20th century, as I am a retro kind of gal, so I just started thinking of party-drinking-dancing and started to remember some of the crazy 60’s dances – the Twist, Mashed Potato, the Frug!” Well, there you go: we bet this Austrian liter trio will make you dance as well. - Jenny & Francois

About the Winemaker

Frug

Frug is an exciting new addition to Jenny & Francois' lineup, featuring wines from an exclusive collaboration with carefully selected winemakers. These Austrian wines are not only kind to both nature and your budget but also come in a friendly 1-liter bottle, a nod to Central-European tradition for everyday drinking wines. The Wurzinger winery, located in the south-eastern part of Burgenland near the border with Hungary, was established by Josef's grandfather and taken over by Josef himself in 1991. He gradually transitioned the vineyard management to organic practices, obtaining certification in 2014.

frug winemaker
gut-oggau-vineyard

The Region

Burgenland, Austria

Nestled in the heart of Austria, Burgenland is a haven for wine enthusiasts seeking something truly special. Here, amidst rolling hills and serene lakes, a new generation of winemakers, like the visionary Sarah Müller, are redefining the region's viticultural landscape. With a deep respect for tradition and an unwavering commitment to innovation, Sarah crafts wines that capture the essence of Burgenland's terroir with unparalleled finesse. From the elegant whites of Grüner Veltliner to the velvety reds of Blaufränkisch, each bottle tells a story of passion and dedication, reflecting Sarah's tireless pursuit of excellence. In Burgenland, wine isn't just a drink—it's a way of life, a celebration of nature's bounty, and a testament to the enduring spirit of the region.