Frug is a new exciting addition to Jenny & Francois’ labels – wines that come from an exclusive coop between us and carefully selected winemakers. It’s our great joy to bring you wines that are kind to both nature and your budget, and in the case of these easy-drinking Austrians, this friendly concept is emphasized even more by the packaging – a plump 1-liter bottle! That extra quarter of a liter comes in handy (you’ll see) and follows the Central-European tradition of bottling everyday drinking wines in this volume. (Milan Nestarec‘s Běl and Nach are other great examples of this.) The name Frug comes from a 1960s dance, which is very shake-your-hips and vibrant like the wine itself, fitting also with the colorful label designed by our Jenny Lefcourt’s brother in cooperation and her husband. It was coined by Toni Silver, an artist and Austrian wine promoter who also connected us with the winery: “My brain always bounces around from the present back to the mid-20th century, as I am a retro kind of gal, so I just started thinking of party-drinking-dancing and started to remember some of the crazy 60’s dances – the Twist, Mashed Potato, the Frug!” Well, there you go: we bet this Austrian liter trio will make you dance as well. - Jenny & Francois
