Producer Profile


Populis Wine is the brainchild of two friends committed to crafting wines that are both enjoyable and crushable. Shaunt and Diego conceived the collective upon returning to California from overseas apprenticeships, recognizing a significant gap in the market for domestically produced wines made naturally from organically grown grapes. They saw an opportunity to align California's vibrant food and farming scene with its winemaking practices. Diego Roig, raised in a family deeply entrenched in California's viticultural heritage, developed a passion for wine from an early age. His upbringing instilled in him a reverence for natural winemaking, which he further honed through apprenticeships with renowned figures like Bob Cabral and Didier Barral.

Where The Wines Come From


In California, the natural wine movement is thriving, with a diverse array of producers championing organic and biodynamic farming practices and minimal intervention winemaking techniques. From the rolling hills of Sonoma and Napa to the rugged coastline of Mendocino and Santa Barbara, California's winemakers are forging a new path, prioritizing sustainability, terroir expression, and authenticity. These vintners eschew additives and rely on native yeasts for fermentation, resulting in wines that are vibrant, expressive, and true to their origins. With a focus on indigenous grape varieties and a deep respect for the land, California's natural winemakers are reshaping the state's wine industry, offering consumers a taste of the Golden State's diverse terroir and innovative spirit.