Florèz Wines, founded by James Jelks in 2017, embodies a journey rooted in passion and experience. Raised in the Santa Cruz region and educated in winemaking at UC Davis, James honed his craft through a decade of global winery work before returning to his hometown to craft wines. With a commitment to sustainability, he cultivates vineyards, favoring dry farming methods, and also sources fruit from organic and sustainable vineyards. Utilizing native yeasts and eschewing additives, save for a touch of sulfur at bottling, James's winemaking philosophy emphasizes purity and authenticity. The label designs, Japanese-style woodcuts, are the creative output of James's friend and tattoo artist, Drew Nelson.